“AND THIS’LL ALL be mine?”

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The natural habitat for these Lion King figures is landfill. 

Those that don't end up in Australia's litter stream will spend the majority of their time on this planet buried in the earth, likely breaking down over hundreds of years alongside other waste we have no use for. 

With a total disregard for the delicate balance of our ecosystems, Woolworths has manufactured an ungodly number of cheap plastic toys in a bid to get you to spend more of your money in their stores. 

This is a fad, and will be replaced by another in months (Coles Little Shop 2 anyone?) The impact of this fad, however, will go on long after you, your kids, and their kids have completed their own circles of life. 

If you, like us, think it’s time for supermarkets to stop running reckless promotions that encourage the mass production of tiny plastic toys with a short term mindset, then share the images on this website on your socials with the hashtag #futurelandfill and sign the petition calling on Australia's supermarkets to stop this madness.

“hakuna matata!”

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The greenwashing of our supermarkets

Woolworths say you can recycle their Lion King Ooshies in store. Of course in the fine print, you’ll discover this recycling scheme lasts for about two months after the promotion ends. Seriously. Coles however only give an option to recycle the packaging of their Little Shop of horrors. For the hundreds of years that these figures will likely take to break down, it’s simply someone else’s problem.

Let’s be honest, only a very tiny fraction of them will ever be collected and recycled. Most will instead remain a symbol of corporate greed and an abandonment of any environmental responsibility.

These things should never be made in the first place. The endless pursuit of profit for a supermarket chain should not come at a cost to the planet. The manipulation of Australian families to increase their consumption is ethically questionable to begin with. Throw in reckless eco vandalism and you’ve got yourself a morally bankrupt stew going. Join us in demanding this reprehensible marketing trend is ended before the next future landfill marketing nightmare is introduced. 

“the circle of life”

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Mufasa: Look, Simba, everything the light touches is our kingdom.

Simba: Wow...

Mufasa: A king's time as ruler rises and falls like the sun. One day, Simba, the sun will set on my time here, and will rise with you as the new king.

Simba: And this'll all be mine?

Mufasa: Everything.

Simba: Everything the light touches... What about that shadowy place?

Mufasa: That's beyond our borders. You must never go there, Simba.

Simba: But I thought a king could do whatever he wants?

Mufasa: Well, there's more to being king than getting your way all the time.

Simba: There's more?

Mufasa: (chuckling) Simba...

(Mufasa and Simba walk through plains)

Mufasa: Everything you see exists together in a delicate balance. As king, you need to understand that balance and respect all the creatures, from the crawling ant to the leaping antelope.

“can you feel the love tonight?'“

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Some might say, it's easy for us to show the problem that Woolworths have created with their Lion King promotion. But what could they have done instead? Here's a simple solution that is fun for kids, and doesn't stick the boot into the planet.


Australians are fed up with plastic promotions from supermarket chains that show no regard for the environment. The Woolworths Lion King Ooshies promotion in particular has raised the ire of many Australians. So what could they have done instead? 


Woolworths could have created a promotion for The Lion King that created a new circle of life. A range of exclusive collectible cards featuring all the Lion King characters could have been produced. Printed on biodegradable paper with non-invasive vegetable plant seeds embedded, there is more to these cards than meets the eye. When you’re done trading cards to collect the set, you can use them for guerrilla gardening! Plant them in the backyard, grow new plants to nourish the planet, and surprise mum and dad with some unexpected tomatoes!